Free swipe file · 7 messages

They didn't say no.
They said nothing.

The Ghostbuster Sequence: 7 copy-paste messages that bring back 9 out of 10 people who ghosted you. No begging. No "just checking in." One of them is a sad frog.

You'll also get Fix in Six every Sunday at 7 am. One tip, under six minutes. 600+ reluctant sellers read it. My mother unsubscribed in 2024. You can too.

Sound familiar

Open your sent folder. Count them.

The proposal that "looked great."

The quote they were going to "run by my partner."

The discovery call where they said "I'll get this in front of the CFO asap."

Then nothing. Not a no. Just quiet.

So you wrote "just checking in." It died in your drafts. You wrote it again a week later and sent it. Still nothing. Now you feel like a pest and they feel like a jerk, and neither of you knows how to restart the conversation.

Most people aren't saying no. They got busy. It's life. You've done it to people too. The whole sequence rests on one idea: they wanted this and life got in the way. Believe that and you can send 7 messages without feeling like a stalker.

What you get

The 7 messages, filled in for a real ghost

Here's the whole sequence run on one dead deal. You get the blank versions, the filled-in versions, and 10 swap-in lines for the last one.

Dave runs a 22-truck excavation outfit. You quoted him roughly $9K under the incumbent with better limits. He said "Looks good, let me run it by my partner." That was 3 weeks ago. Renewal is in 5 weeks.

1

The 9-word email

"Hey Dave, are you still looking to move the fleet and liability before renewal?"

2

Meme warfare

[The "still waiting" skeleton at the desk. No caption. Let it stand alone.]

3

Poke fun at it

"Dave, are you playing hard to get? 😢"

4

"Have you given up?"

"Have you given up on saving some $$ on the fleet coverage before renewal?"

5

Educated assumption · no question mark

"I bet that new contract with Coleman's got you buried and the renewal's on the back burner."

6

Close the file

"Dave, seems like you might have decided to stick with the incumbent. Should I close the file?"

7

Grab the collar · the one 90% won't send

"$9K a year is $750 a month. That's a car payment. For lower limits. You're financing a Civic you don't get to drive. If it were my money I'd have called you back by now. Am I missing something?"

Numbers are illustrative. The swipe file shows you where to drop in yours. Works for consulting proposals, coaching calls, agency pitches, anything high-trust that went quiet.

Inside the swipe file

Copy. Tweak for tone. Send.

The 7 messages

Blank and filled in. Two worked examples: a commercial quote and a $38K benefits renewal. Which message to start at depending on how long they've been quiet.

The 12-minute walkthrough

Me, on video, explaining why the order matters. Open, lighten, push, release, close. Why it never reads as nagging, and the one rule that keeps it that way.

10 lines for message 7

The casserole. The folding chair. The ghost employee. Funny ways to say "this is costing you money" without sounding like a salesperson. Pick one. Swap in their numbers.

Why it works

You'll be the only person in their inbox who sounds like a person

Every other follow-up they get is a "just circling back." Yours is a sad frog. They have to notice.

One message per stage, 1 to 3 days apart. Push, then release. That rhythm is why it doesn't feel like nagging.

Message 6 makes it sound final. Nobody wants anything to be final. Most replies land here.

You stop at a real no. A no is a win. It clears your head and your calendar.

I have never once gotten an angry reply from this sequence. Not once. And if someone gets mad at a skeleton gif, you didn't want that client anyway.

Hey, it's Kevin 👋

23 years as a kitchen-table entrepreneur. I built an insurance brokerage from $70M to $90M and I still sell every day. 67% college average. Not a natural. I wrote (un)selling, 421 pages on how to stop needing to be a salesperson. Seth Godin said nice things.

I've sent this sequence more times than I can count. The order, the humour and the one message 90% of people won't send are all mine. The sad frog is Kermit's.

23years selling

211+Sunday newsletters

600+readers

0cold calls

What happened when someone actually sent it

"6 min later, Sam, who vanished for 2 weeks, sent me an emoji and locked in a time to meet."

"OMG... Kevin... my finger could hardly send the 'sad Kermit' but I did it anyways... 6 min later, Sam who vanished for 2 weeks sent me an emoji (I didn't think he had any sense of humour) and locked in a time to meet. I believe..."

Wendy S., Commercial Account Manager, Nova Scotia. Reluctant. Sent message 2 anyway.

Questions you're already asking

I'm not a salesperson. Will this make me feel icky?

The opposite. Every message is short, light, and easy to ignore. You're giving them an easy way back into a conversation they wanted to have. If one of them makes you flinch, change the tone. Never the meaning.

Seven messages? Isn't that stalking?

Seven "just checking in" emails is stalking. Seven different messages, 1 to 3 days apart, each doing a different job, is a conversation with one side missing. And you stop the second you get a real no.

Is this just for insurance?

The examples are insurance because that's where I run it daily. The swipe file has blanks. Consultants, coaches, agencies, accountants, financial planners. If you send proposals and they go quiet, it fits.

What's the 9 out of 10 based on?

My own sent folder. When I run the full sequence, roughly 9 in 10 people reply by message 7. Some say yes. Some say no. Both beat silence. Your number will depend on your quotes being any good.

What happens after I sign up?

The swipe file lands in your inbox in about a minute. The video follows the next day. Then you get Fix in Six every Sunday at 7 am. One practical tip, readable in under six minutes. Unsubscribe any time. No hard feelings. My mother did.

Go send three today.

Don't leave this page with a plan. Leave with the 7 messages and three dead quotes to send them to.

If you could, you would have already. 🤷🏻

They didn't say no.They said nothing.